About Us

Company

Barking Snail is our newest division at Irvin International, Inc., a company well-entrenched in outdoor advertising. As the second largest billboard supply house in the country, Irvin services outdoor advertising giants, including Lamar Advertising, CBS Outdoor and Clear Channel Outdoor as well as others throughout the U.S. for more than 15 years.

Barking Snail builds upon our out-of-home background, offering an array of digital communications options. With our high definition LCD screens and touch screen applications, Barking Snail is helping to change the way businesses communicate their message and interact with consumers.

Our Mission
At Barking Snail, we undoubtedly have a silly name. But we consider digital marketing technology to be serious business. Ours is an unconventional spin on conventional thinking when it comes to digital marketing technology.

In recent years, as digital networks have begun to emerge in larger cities, the biggest corporations with the deepest pockets have been sought to advertise. Plus, small businesses, even if they could afford the price tag of national placements, don’t need them. Their business is local.

Enter Barking Snail. We’re all about local businesses taking advantage of digital technology at a local level. Much like billboards around town whose advertising base is comprised of roughly 80% local businesses, Barking Snail caters to helping you get your local message to your local customers. Pricing is affordable.

Our goal is to help the average business realize that powerful digital marketing tools are within their reach. Getting local businesses off the digital marketing sideline and into the game — that’s what we’re all about.
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Our Team

Denise Cannon, President
As a founding member of Irvin International, Ms. Cannon brings a diversified background to Barking Snail. A graduate of the University of Florida with a degree in Communications, she was a reporter for the largest newspaper organization in the Southeast and served as media relations coordinator for one of the largest hospitals in the Tampa Bay Area before coming onboard. Under her leadership, Irvin has grown into a multi-million dollar company. Today, the organization’s Irvin Steel division is the second largest billboard supply house in the country, having brought several patent-pending items to market in less than four years.

For Barking Snail, Ms. Cannon has assembled a team of top professionals with equally diverse backgrounds to continue Irvin’s expansive growth in outdoor. And while she steers the ship, so to speak, she considers among her biggest entrepreneurial achievements fostering a setting where ideas run wild, goals run high, and we still believe the sky’s the limit.

Bryan Marks, Marketing Director
Bryan Marks is Barking’s “creative content guru.” An experienced marketing professional with a solid track record of accomplishments in Florida, his areas of expertise include project management, print design, multi-media/web design, writing, branding, public relations, and communications planning. Mr. Marks’ career spans years with advertising agencies and corporate marketing departments alike, allowing him to use broad perspective in determining what is best for our clients. Mr. Marks is also past president of the Tampa Bay Chapter of the International Association of Business Communicators and as held positions on other boards in recent years. His work has garnered numerous IABC Bronze Quill Awards and is a graduate of the University of South Florida with a degree in advertising.

Jennifer Petta, Digital Media Director
Jennifer Petta comes to Barking Snail after years of building a resume full of experience in various facets of the Media Industry, including film and video production and media sales for major networks, including Fox. She has also worked with Cox, Hearst-Argyle, Post-Newsweek and Media General. Most recently, she was key consultant for a digital network launch in Lexington, KY. Ms. Petta is a graduate of the University of Georgia with a degree in Journalism.

Joe Perri, Senior Sales Manager
As a 20-year veteran of outdoor advertising, Mr. Perri understands all facets of the industry. He has worked for giants Foster and Kleiser, Patrick Media, 3M National and Outdoor Systems, taking turns at all aspects of the advertising process. Perry is a graduate of University of Tampa. His vast knowledge of real estate leasing and sales make him an ideal fit for Barking Snail.

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Fun Snail Facts

• A snail only has one foot. It moves with a series of muscular contractions like waves that pass along the bottom of the foot.
• A snail can slide over a razor blade without being hurt. To help it to move, the snail produces a trail of slime from a gland under its mouth. You can often see these slime trails on paths, plant pots and even on windows. This slime protects the snail and enables it to glide over extremely sharp objects without being injured.
• Snails are gastropods. “Gastropod” means "belly-footed animal." Snails are just a part of as many as 50,000 kinds of species of mollusk that live on land and sea.
• Some snails that live in the desert can stay sealed in their thick shells for two or more years.
• “The snail sees nothing but his own shell and thinks it the grandest place in the world.” (Proverb)
• Snails were eaten by the Romans who introduced many varieties to Britain, which were eventually spread to the United States.
• Edible snails range in size from about 1 mm long to the giant African snails which can grow up to 312 mm long — more than 1 foot! Now, that’s a tough fact to swallow!

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